XWSTUDIOLondon, UK

About / Xiaoyu Wu / London, UK

Product design,
across the boundaries.

I work across automotive HMI, multimodal interaction, AI and physical–digital systems.

My practice combines product definition with hands-on interaction design: understanding the situation, making the behaviour tangible and working with engineers to carry it through.

I’m currently co-founding ANSOR. Previously, I designed advanced in-cabin experiences at Bentley and led product and design engineering at Grounded Carbon.

Get in touch ↗

01 / Experience

Jun 2026–present

London / SF

Ansor AI

CEO & Co-Founder — Product Strategy & Interaction Design

Building a personal health AI agent embodied in screenless smart jewellery.

  • Defined the interaction model across passive sensing, contextual input, AI interpretation and proactive guidance, including information timing, detail and uncertainty.
  • Translated user needs and hardware constraints into journeys, interaction states, edge cases and prototypes with engineers and hardware suppliers.
  • Led customer discovery across 300+ users and iterative testing with the early-user Founding Circle. Conducted 20+ investor meetings and secured advisors with backgrounds at Cambridge, DeepMind and MIT.

Jun 2025–Jun 2026

Career break

Career break

Oct 2023–Jun 2025

London / Crewe, UK

Bentley Motors

Innovation UX Designer — Creative UX, EV & Innovation Programmes

Designed and prototyped multisensory, AI-driven in-cabin experiences for next-generation BEVs, owning Advanced Design projects across Creative UX and Product Innovation.

  • Led customer discovery and benchmarking for 10+ advanced concepts across content curation, conversational AI, generative personalisation and autonomous driving. Secured £1M+ in internal funding for frontier customer experiences.
  • Led PoC design and technical implementation across audio, lighting, visual interfaces, seat movement, haptics and contextual layers. Rapid prototyping and iterative testing reduced validation cycle time by 20%.
  • Developed Mechanical Marvel interaction concepts, lighting and movement behaviours, UX/UI and functional prototypes for glanceable charge and direction information, with richer detail on demand.
  • Introduced journey mapping across four teams, built reusable experience maps and personas, and facilitated 40+ executive workshops and cross-disciplinary reviews.
  • Evaluated partner proposals as client-side programme owner; established 10+ academic and industry partnerships, including Imperial College London and MIT Media Lab.
Selected Bentley work ↗

Jun 2021–Aug 2023

London, UK

Grounded Carbon

Head of Product & Design Engineering — Green Fintech Platform

Led 0-to-1 product design and development of a carbon-credit intelligence and trading platform for SME and enterprise users.

  • Designed data visualisation, live trading dashboards, third-party integrations and a 40+ feature mobile app. Simpler, actionable workflows contributed to a 60% increase in inbound conversion.
  • Led research with 40+ participants, beta usability testing and four rounds of product iteration, translating findings into journeys, information architecture and prioritised requirements.
  • Launched a customer-facing product in five months with engineers, spanning UX/UI implementation, ETL pipelines, schema design, data normalisation and real-time integrations.
  • Secured a B2B channel with the National Farmers’ Union, £20k+ in grants and residency at The Royal Institution. Selected as one of six founders at UN COP26; received 15+ international media mentions before launch.
Product case study ↗

May–Jun 2022

London, UK

Gravity Sketch

Product Research Associate — AR/VR Immersive 3D Design Software

Researched 3D creation workflows and spatial interaction across design, gaming and production.

  • Ran workshops with designers and translated behaviour patterns into UX improvements.

Aug–Nov 2021

London / Remote, US

Bloop

Product Design & Management — AI Browser Software Startup

Designed cross-platform experiences in a fast-moving early-stage startup.

  • Created wireframes, user flows and interaction details for mobile, Chrome extension and PWA; defined features and technical scope with engineers.
  • Launched a design system and interaction guidelines.

02 / Community & mentoring

Feb 2024–present / London

Tech, No? Community

Founder & Director

Founded a 100+ member technology network. Hosted The Trust Stack in the Age of AI at London Design Festival 2026, with speakers from OpenAI Deployment Company, GOV.UK AI Studio, Barclays and IDEO.

The 2024 event, The Dynamic Human-AI Interaction, brought together speakers from Microsoft Research, Bentley Motors, Cambridge and TG0.

Jul 2022–present / London

Imperial Enterprise Lab

Product Strategy Mentor

Advising early-stage founders from 15 top global universities on innovative solutions, AI-native products and product-market fit.

03 / Education

2020–2022

Imperial College London & Royal College of Art

MSc / MA, Innovation Design Engineering

2018

The Bartlett, University College London

Summer School, Multidisciplinary Product Design

2015–2020

Shandong Jianzhu University

BEng, Architecture

04 / Selected recognition

2024

NewSpeak House

Guest Speaker & Fellow

2022

TERRA CARTA Design Lab

Finalist

2022

NASA × ICL Hackathon

Winner

2022

Undaunted, The Greenhouse

Cohort member

2022

Mayor’s Fund for London

Semi-finalist

2021

Logitech × RCA Grand Challenge

Finalist

Selected press / 2022

The Telegraph · Wallpaper* · Design Week · Edie

05 / Skills & tools

Interaction & product

User flows, wireframes, high-fidelity UI, states and edge cases, information architecture, data visualisation and design systems.

Research & validation

Interviews, usability and A/B testing, journey mapping and inclusive design principles.

Physical prototyping

Figma, Arduino, Raspberry Pi and MadMapper.

AI & generative prototyping

LLM application prototypes, agentic workflows, prompt engineering, and generative image, video and voice tools.

3D, visual & motion

Blender, Rhino, C4D, KeyShot, Gravity Sketch, Adobe Creative Suite, After Effects and Premiere Pro.

Product & delivery

Jira, Confluence, Miro, Notion, PRDs and design-to-engineering handoff.