Product design, AI strategy and multimodal experiences. I turn emerging technology into human-centred products—from automotive interactions at Bentley to digital platforms built from the ground up.
Explore selected work01 / Bentley Motors
Three projects across automotive interaction, EV innovation and future experiences.
AI Strategy & Product Management · October 2023–June 2025
Image © Bentley Motors01 / Bentley Motors
Information you can feel.
A moving, illuminated interface behind a transparent screen. Exploring how physical behaviour and digital content can communicate together.
Tangible interaction · Motion & light · Prototyping
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Image © Bentley Motors02 / Bentley Motors
Designing the experience around the passenger.
Connecting AI use-case discovery and multimodal concepts with a wider vision for future in-car experiences.
AI strategy · Experience concepts · Future mobility
View case study
Image © Bentley Motors03 / Bentley Motors
A cabin that changes how a journey feels.
Exploring the relationship between intelligent systems and a coordinated cabin experience across light, sound and information.
Multisensory experience · EV innovation · Human-centred AI
View case study02 / Digital products
Product leadership and hands-on design for platforms that make complex information useful.
04 / 2021–2023
Product leadership · Climate fintech · Data visualisation
From 0 to 1: a carbon-credit intelligence and trading platform. Leading product strategy, system and data design, user testing and analytics experiences.
Explore project05 / 2021
Product management · UX/UI · AI browser experiences
Designing user flows and wireframes across mobile, a Chrome extension and a progressive web app, with feature definition and roadmap planning for an early-stage AI browser startup.
Explore project03 / Exploration
Parametric systems · Generative form-finding · Spatial computing · Sensor fusion · Human-centred experimentation
06 / 2022
Spatial computing · Sensor fusion · Human–computer interaction
An accessible AR interface exploring how sensor data can become understandable, inclusive spatial experiences in the future city.
Explore project
07 / 2021
Parametric design · Ergonomic data · Digital fabrication
Age-inclusive rocking chairs shaped by ergonomic data: exploring generative form-finding, human-centred geometry and fabrication-led experimentation.
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04 / About Xiaoyu
I’m Xiaoyu Wu, a London-based product and design professional working across automotive interaction, multimodal AI and digital platforms.
At Bentley, I connected user discovery, product strategy and hands-on prototyping across EV and innovation programmes, working with design, engineering and external partners. Previously, I led product and design engineering at Grounded Carbon and shaped cross-platform experiences at Bloop.
My practice combines research, movement and lighting behaviours, physical–digital prototypes and data-informed systems. I also founded Tech, No?, a creative technology community, and mentor early-stage founders at Imperial Enterprise Lab.
Product strategy & discovery
Interaction & multimodal design
Rapid prototyping & validation
Data visualisation & systems design
Imperial College London · MSc
Royal College of Art · MA
Innovation Design Engineering
BEng Architecture
Gravity Sketch
Spatial interaction & 3D creation workflows
