Product design, AI strategy and multimodal experiences. I turn emerging technology into human-centred products—from automotive interactions at Bentley to digital platforms built from the ground up.
Explore selected work01 / Bentley Motors
Three projects across automotive interaction, EV innovation and future experiences.
Innovation UX Designer · October 2023–June 2025
Image © Bentley Motors01 / Bentley Motors
Information you can feel.
A moving, illuminated interface behind a transparent screen. Exploring how physical behaviour and digital content can communicate together.
Tangible interaction · Motion & light · Prototyping
View case study
Image © Bentley Motors02 / Bentley Motors
Intelligence, space and sensory interaction.
AI curation and multisensory experience design, with Bentley’s EXP 15 concept context.
AI strategy · Experience concepts · Future mobility
View case study
Image © Bentley Motors03 / Bentley Motors
A cabin that changes how a journey feels.
Exploring the relationship between intelligent systems and a coordinated cabin experience across light, sound and information.
Multisensory experience · EV innovation · Human-centred AI
View case study02 / Digital products
Product leadership and hands-on design for platforms that make complex information useful.
04 / 2021–2023
Product leadership · Climate fintech · Data visualisation
From 0 to 1: a carbon-credit intelligence and trading platform. Leading product strategy, system and data design, user testing and analytics experiences.
Explore project05 / 2021
Product management · UX/UI · AI browser experiences
Designing user flows and wireframes across mobile, a Chrome extension and a progressive web app, with feature definition and roadmap planning for an early-stage AI browser startup.
Explore project03 / Exploration
Parametric systems · Generative form-finding · Spatial computing · Sensor fusion · Human-centred experimentation
06 / 2022
Spatial computing · Sensor fusion · Human–computer interaction
An accessible AR interface exploring how sensor data can become understandable, inclusive spatial experiences in the future city.
Explore project
07 / 2021
Parametric design · Ergonomic data · Digital fabrication
Age-inclusive rocking chairs shaped by ergonomic data: exploring generative form-finding, human-centred geometry and fabrication-led experimentation.
Explore project
04 / About Xiaoyu
I’m Xiaoyu Wu, a London-based product designer working across automotive HMI, multimodal interaction, AI and physical–digital systems.
I’m currently CEO and Co-Founder of Ansor AI, building a personal health AI agent embodied in screenless smart jewellery. Previously, I was an Innovation UX Designer at Bentley and Head of Product & Design Engineering at Grounded Carbon.
My practice combines research, movement and lighting behaviours, physical–digital prototypes and data-informed systems. I also founded Tech, No?, a creative technology community, and mentor early-stage founders at Imperial Enterprise Lab.
Full experience & background ↗Product strategy & discovery
Interaction & multimodal design
Rapid prototyping & validation
Data visualisation & systems design
Imperial College London · MSc
Royal College of Art · MA
Innovation Design Engineering
BEng Architecture
Gravity Sketch
Spatial interaction & 3D creation workflows
