Focused information
Glanceable status, navigation and clear feedback, including the physical–digital Mechanical Marvel work.
Wayve / Product Designer portfolio / 27 October 2026
Xiaoyu Wu
Intelligence,
made tangible.
Product strategy, interaction and physical–digital experience design.
01 / Practice & running order
Three scales of product design.
A deeper Bentley walkthrough, a digital product from research to launch, and a brief look at what I’m building now.
01 / Bentley Motors 7 min
AI experience & multisensory interaction
Discovery, prototypes and driver–passenger coordination.
Open AI Curation Engine ↗
02 / Grounded Carbon 4½ min
A platform from research to launch
Product strategy, UX/UI and engineering collaboration.
Open the product case ↗
03 / ANSOR 1 min
A screenless AI experience
A short look at product definition, interaction and uncertainty.
Continue to ANSOR ↓A 15-minute rehearsal route, including the opening and reflection. We can spend more time on the decisions you would like to explore.
02 / Bentley context
AI Curation Engine.
A connected cabin experience.
My Bentley work connected emerging AI capabilities with passenger needs, then made the ideas concrete enough to prototype and review.
Richer exploration
Content, places and experiences connected to the people and purpose of the journey.
Coordinated behaviour
Light, sound, haptics and other sensory layers considered alongside the screen.
03 / Scope & authorship
My role within the programme.
Discovery through prototype and handoff
For Luxury Navigation ADV, I led research, personas and journeys, use cases, screen flows/UI, multisensory behaviour, workshops, prototyping and handoff.
The relationship between people, screens and context
Driver-facing CID and passenger content, plus interaction, movement and lighting concepts for Mechanical Marvel within the wider EXP 15 work.
Experience and technical development together
One engineer for buck testing, Bareways for data/API, the UI team for interface design, and DCA on Mechanical Marvel. I reported to the Creative UX and Product Innovation team manager.
Bentley period: October 2023–June 2025. Programme contributions and specific ADV deliverables are described separately in the case studies.
04 / Discovery
Connect a capability to a real situation.
Customer discovery and cross-industry benchmarking informed the wider AI programme. Journey mapping gave that direction a concrete setting.
Understand
People, context, needs and the limits of the available evidence.
Frame
A specific situation, an actor, a trigger and the response they need.
Make
Screen flows, interaction states and a prototype the team can review.
Review
Feasibility, attention cost, control and what to validate next.
Bentley
Couple, family and solo journeys connect planning, the in-car experience and what happens after arrival.
Explore the private journey work ↗Grounded Carbon
Research with 40+ participants, beta usability testing and four rounds of iteration shaped the platform.
Explore research and product decisions ↗The walkthrough distinguishes a design hypothesis from an observed finding, and a prototype result from a production outcome.
05 / Multisensory design
A shared language across the cabin.
I considered what each element should communicate, when it should appear and how the person could control it.
Published EXP 15 and Mechanical Marvel imagery / Bentley Motors and DCA Design. These illustrate design materials, not ADV test results.
Begin with AI Curation Engine ↗The review
The decisions behind the work.
Ownership
What I led, what I made, and where partners contributed.
End to end
How research became use cases, prototypes and a handoff.
Interaction & visual craft
Screen hierarchy, interaction states, motion and sensory behaviour.
Research & evidence
The methods, observations and limits behind a decision.
Decisions & trade-offs
What we prioritised, what we left out and why.
Collaboration
How I worked with engineers, UI designers and external partners.
Implementation & handoff
How the intended behaviour was communicated and reviewed.
Outcomes & reflection
What the work achieved and what I would change next.
A short closing view / ANSOR
When the interface has no screen.
ANSOR explores body-state AI embodied in modular jewellery: helping people understand changes in the context of everyday life. My design focus is how the product fits daily wear, how someone adds context, and when guidance should appear.
A physical form people can live with, across different moments of the day.
Leave room for what a person knows about their experience.
Communicate simply, with agency and control remaining with the person.
Early product development / CEO & Co-Founder, June 2026–present.
Full experience and background ↗